RCA x Davido ‘A Good Time’

Melanin Unscripted was commissioned by RCA Records to lead PR and Marketing strategy in the U.S. for Davido’s 2x PLATINUM selling sophomore album “A Good Time”. We organized and facilitated events for the roll out weekend of Davido’s “A Good Time” Album in NYC including a talk at Columbia University, Dance Workshop with Top Afrobeat Dancer Izzy Odigie, and produced a styled shoot for GQ and Hypebeast Magazine. MU also led brand partnerships for album release and an influencer marketing campaign.

Check out the Style Story for GQ