The Vault Challenge
Challenge 2 — SHOOT YOUR SHOT

Lesson 2: Your Story

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OBJECTIVE

Bring your story off the page and into the world. This challenge is about executing with intention—choosing the right format, platform, and style to translate your treatment into a piece of work that feels true to you and your audience. We want to see how you move from idea → image → impact.

DELIVERABLES

JUDGING CRITERIA

portrait in analog photography , of a cute young man with spectacles and a lot of style, sitting on a wooden chair

INSTRUCTED BY DREW

Create either:

  • A short-form piece (e.g., 30–90 sec video, reel, TikTok, teaser, motion piece), or

  • A long-form piece (e.g., 3–10 min short film, docu-portrait, experimental work)

PLUS:

  • A 200-word explanation that covers:

    • Your tone and visual style

    • Your platform choice and why (where this lives and who it’s for)

    • How this execution connects back to your Challenge 1 treatment

  • Execution Quality (30%) – Craft, composition, pacing, and overall finish.

  • Platform Fit (25%) – Is the format and length right for the platform and audience?

  • Originality (20%) – Does it feel fresh, inventive, or distinct to your voice?

  • Technical Strength (15%) – Sound, image quality, edit, and overall production value.

  • Impact (10%) – Does it move us, provoke thought, or make us want to see more?

SUBMIT
SUBMIT