The Vault Challenge
Challenge 3 — CULTURE TO CURRENCY

Lesson 2: Your Story

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OBJECTIVE

Translate your creative work into sustainable opportunity. This is where you think like a storyteller and a strategist: how can this idea, film, or series grow into something that supports your life, your community, or your practice over time? Consider pathways like partnerships, brand collaborations, community funding, screenings, products, or recurring programming.

DELIVERABLES

JUDGING CRITERIA

portrait in analog photography , of a cute young man with spectacles and a lot of style, sitting on a wooden chair

INSTRUCTED BY DREW

  1. Pitch Video (2–3 minutes max)

    • Introduce yourself and your project.

    • Explain:

      • What the project is

      • Who it’s for

      • Why now

      • How support from ACC would change things

    • This can be simple: talking‑head + light visuals/B‑roll if they want.

  2. Opportunity Plan (1‑page PDF)

    • Vision + audience

    • 2–3 clear opportunity pathways (revenue/impact)

    • 3–5 key milestones over the next 6–12 months

    • Simple value exchange: what’s in it for you, your community, any partners.

  • Strategic Thinking – 25%
    How clearly do they map the path from story → audience → opportunity?

  • Feasibility – 20%
    Can this realistically be activated with support?

  • Alignment with Story & Culture – 20%
    Does the plan stay rooted in their narrative and cultural context?

  • Pitch Clarity & Presence (Video) – 20%
    How clearly and confidently do they communicate the vision?

  • Innovation & Long‑Term Potential – 15%
    Does this feel like it could become more than a one‑off?

SUBMIT
SUBMIT